Control
- Assigned
- 2,000
- Exposed
- 2,000
- Converted
- 200
- Conversion rate
- 10.0%
- 95% interval
- 8.8%–11.4%
Known synthetic dataset · 4,000 assignments · 460 conversions. These are illustrative counts, not live customer results.
Homepage / Headline
RunningMake the next step clearer
A concrete outcome could make the next step feel more useful.
Still collecting evidence
Rates are preliminary. Wait for the planned stopping rule before deciding.
Assigned browsers4,000
Successful exposures4,000
Converted browsers460
The primary comparison
Fixed 50 / 50 split| Version | Assigned | Exposed | Converted | Conversion rate | 95% interval |
|---|---|---|---|---|---|
| Control | 2,000 | 2,000 | 200 | 10.0% | 8.8%–11.4% |
| Variation | 2,000 | 2,000 | 260 | 13.0% | 11.6%–14.5% |
Variation
- Assigned
- 2,000
- Exposed
- 2,000
- Converted
- 260
- Conversion rate
- 13.0%
- 95% interval
- 11.6%–14.5%
Primary rate: converted browsers / assigned browsers. Failed delivery remains in the denominator. Outcomes are browser-reported clicks.
Variation minus control
3.00 percentage points95% uncertainty interval: 1.02 to 4.98 points
Favors control0Favors variation
Before you decide
- The planned enrollment and conversion window are still open.
- One primary goal. No automatic winner promotion.
One hypothesis. One primary goal. A fair comparison.Try the synthetic website