Thoughtful website experiments
Remarkable apps keep evolving.
Turn a hunch into a fair test. Preview better headlines and calls to action, approve the change, and learn what moves people.
You approve the change. Your original stays safe.Homepage headlineClick rate by version
- 01Propose a change
- Start with a hypothesis. Ask AI for a couple of ideas, or write your own.
- 02Make it a fair test
- Keep a control, a fixed split, and one clear goal. Every visitor keeps their version.
- 03Listen to the evidence
- See uncertainty alongside conversion rates. An inconclusive result is a useful result.
Better tests, with less guesswork.
Darwinch is being built as an AI experimentation partner that works alongside agents in your environment, helps choose useful tests, and learns from the evidence over time.
The current pilot supports AI-assisted headline and call-to-action text ideas. You preview the exact change, approve it, and choose when to start the experiment.
Agent integration, supervised iteration, and an autopilot mode are planned. They are not available in the current pilot.